Esdï Hughes, owner of Ginger Fabrics, came to me before the opening of her new shop in Rochdale. Esdï had a clear idea of the style she wanted for her brand, which fit excellently with the target market she needed to reach.
After speaking with Esdï, I learnt how the fabric shop will serve a wide range of customers living nearby. She expected customers to range from young people who like crafting through to the older generation who use the knitting shop nearby. The Ginger Fabrics brand had to connect with them all.
Esdï had pictured something shabby, chic and retro. We were in agreement. Vintage style was the perfect fit. When it came to colours, despite the business name, Esdï wanted to steer away from orange. Instead she enthused about the opposite, complementary end of the spectrum.
To begin with we worked soley on the shape. I sourced the perfect vintage font. Then made the lettering unique by creating custom stylistic alternates and ligatures for the characters used. I researched vintage brands to make sure my concepts had an authentic feel. After the shape was decided, I gave Esdï options to choose from in beautiful shades of turquoise, purple and blue.
In the end, blue is what spoke to Esdï the most. She loved the cuteness it conveyed and it really did suit the ribbon style logo very well. You can see on the right, I have given Esdï a range of options to use. There is flat vector which works perfectly at any size, as well as two further options for use on large print media.
Esdï was very happy with the final results and we’re both looking forward to seeing the finished design above her new shop in October.